Jab, Jab, Jab, Right Hook (HarperBusiness, 2013) by Gary Vaynerchuk Gary Vaynerchuk’s new book will help you rethink how you market and sell to your customers.
Vaynerchuk has a lot of credibility in the social media space, with three books now and a growing consulting company called VaynerMedia, which has Fortune 500 clients such as GE and the New York Jets. The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you. After reading the entire book, the following thirteen quotes really stood out to me:
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